GRANNY TAKES A TRIP

I led the development of GRANNY’s core brand identity, directing design and marketing strategies to establish its cultural presence. This included logo design, custom typefaces, and marketing assets, ensuring a cohesive brand language.

I facilitated collaboration between the marketing and garment design teams, aligning strategy with collections and campaigns. I also created an 18-month roadmap, conducting research on the community, competitors, and emerging opportunities, which informed strategic brand partnerships and collaborations with cultural ambassadors.

Additionally, I developed audio and experiential marketing strategies to strengthen brand engagement. By shaping the brand architecture and optimising internal operations, I ensured GRANNY’s cultural heritage was preserved while evolving into a sustainable, culturally relevant brand for the future.