O.A.M.C. is a Milan-based menswear label merging luxury tailoring with utilitarian design. Known for its technical construction and cultural references, the brand reimagines classic silhouettes through seasonal concepts, material innovation, and artistic collaboration.

I developed a communication strategy that integrated sound, workshops, and strategic partnerships to extend the brand’s presence across cultural spaces. Each season was anchored by a defining acronym, creating a clear narrative structure and conceptual lens. I also embedded visual and textual references to artists, photographers, and collaborators to enhance storytelling and build community around the brand.

This work helped position O.A.M.C. as a multidimensional platform — where fashion, culture, and communication intersect with intent