Harvey Nichols

In collaboration with #BEEN #TRILL, Harvey Nichols launched a pioneering capsule collection that fused high fashion with streetwear culture, featuring influential figures like Matthew Williams and the late Virgil Abloh.

As Creative Lead, I developed the concept and strategy, ensuring clear communication of the vision. I oversaw the design of the collection, ensuring it appealed to both high fashion and streetwear audiences, and managed the launch event to maximise recognition.

I crafted a bold visual identity that harmonised streetwear aesthetics with luxury branding, directing a campaign that resonated with contemporary culture across digital, print, and experiential platforms.

I also provided design direction for merchandise prototypes that captured the collaboration’s ethos, increasing engagement and brand visibility. This partnership reinforced Harvey Nichols as a leader in progressive luxury retail, demonstrating the convergence of street culture and high fashion.