COTTWEILER

COTTWEILER is a Woolmark and NEWGEN award-winning brand, celebrated for its innovative designs that merge technical expertise with contemporary style.

For their pioneering digital runway show in collaboration with Boiler Room TV, I led the development of a comprehensive brand communication strategy, amplifying the immediate impact of the event while ensuring lasting visibility. Additionally, I created a UX design framework to optimise the viewer experience across multiple platforms, enhancing accessibility and engagement with both loyal fans and new audiences.

This approach solidified COTTWEILER’s position as a forward-thinking brand, deepening its connection with global audiences and paving the way for future creative ventures.

Key contributions included developing a brand strategy for COTTWEILER’s SS20 digital runway presentation, which enhanced global visibility and reinforced alignment with the brand’s core values. The success of this campaign helped COTTWEILER become the first British brand to showcase at Seoul Fashion Week.

Through this multidisciplinary approach, I helped position COTTWEILER as a leader in redefining the future of presentation, experience, and contemporary menswear.